About

With more than 20 years of professional experience in digital design, I have provided creative and strategic solutions for clients across various industries and platforms.

I enjoy problem-solving, empathizing with users, generating ideas, applying design thinking, offering solutions, and continuously refining feedback-based concepts.

I thrive in a collaborative team where everyone contributes to decisions and has a voice, and where we actively seek out issues and make continuous improvements.

Get in touch

Reach out at createdbyabby [at] gmail.com

Connect on LinkedIn

View Resume

UI Design

Design Thinking & Strategy
User-centered Design
Design Systems
Colour, Typography & Iconography
Responsive Design
Interaction Design

UX Design

Information Architecture
User Flows & Journey Maps
Wireframing & Prototyping
Problem Solving
Accessibility Knowledge

Other Skills

Mobile App Knowledge
Experienced in Agile and Scrum
Familiar with front-end Development (HTML, CSS)
Social, Branding & Marketing Materials
Webflow Development

Experience working with in-house teams, agencies, small businesses, contracting and freelancing roles.

My Experience

Throughout my career, I've been fortunate to work with exceptional companies, talented colleagues, and a wide variety of brands, including:

CentricMinds

Senior UI Designer

Apr 2017 - Mar 2024

Contributed to projects such as CentricMinds Intranet, Papermind App, Websites, Webflow Development, Social and Branding, and Marketing Materials.

Freelance / Contract

Ongoing

Undertaken a variety of projects for Triggerfish, Isobar Australia, Lifestyle Brands International, Ashmor Legal and Inlight.

Isobar Australia

Senior Designer / Art Director
(8.5 years)

Led projects for clients such as Jetstar (MVP Website lead designer, Agile Project), Holden, ANZ, Mondelez (Cadbury) Sensis, Sustainability Victoria, University South Australia, ABC, MAB, National Foods, Penfolds, Lord Smith, Bakers Delight.

Reactive

Designer (7.5 years)

Collaborated on projects for clients like Melbourne Airport (Interactive Map Design & Build), ANZ, Hesta Superfund, Ferguson Plarre Bakery, L’Oreal, Carey Grammar School, MAB, Peregrine Adventure, and Premier of Victoria Website.