Triggerfish

Visual Identity & Marketing Materials

Triggerfish's new business model provides lifecycle services that optimise the digital experiences for business growth. I started working with Triggerfish to create their new visual identity and other marketing material.

My Role

  • Freelance

Visual Identity

The brief was to design a modern brand style that could be easily applied across Triggerfish's digital platforms, including the website, social platforms, and marketing material.

A secondary brand device uses scales that complement the brand name.

A simple brand approach

The overall brand was kept simple to allow the Triggerfish team to apply it across their various applications easily.

Typography

Monsterrat has the flexibility of weights and renders well across website browsers for screen readability.

Icons

Simple line icons used across all brand elements.

Colour

A wide range of colours for digital applications.

Presentation Template

Below is a preview of selected slides

Infographics

I put together multiple infographics for the Triggerfish marketing team. These are used to educate their customers on various product offerings.

eBooks

I worked closely with the Triggerfish Marketing Team to design various layouts for use in multiple eBooks.

Summary

Branding differs from my usual gig, but I was happy with the final logo, and the client was super happy. This was the foundation for their new business.

I was able to roll out new marketing materials that supported the growth of the Triggerfish business. The company grew into a very successful enterprise, and I have worked for them over the years as a freelancer when needed.