SGIO Insurance

SGIO Insurance is one of Australia’s leading insurance providers. They approached Inlight with a clear goal of increasing the volume and quotes for Motor Insurance.

Objectives

Reimagined the user flow in line with best practice
Reduce the number of clicks to product information
Improvement of navigation and footer

Client

Inlight

Role

UI/UX Designer

Duration

2 weeks (Freelance)

The Process

The project was two weeks, so the focus was on the user flow, quick ideas, sketches, and the designs.

Review of the current website

Sketching ideas to work out user flow

The Outcome

The updated website now ensures that relevant product information is easily accessible from the homepage or main navigation menu.

Step 01: Select what you need to insure

Step 02: Select your cover

Step 03: Select a car insurance option

Summarising helped users to find critical points without feeling overwhelmed by unnecessary details.

The new navigation is an efficient way for users to access relevant information quickly.

Summary

Results

The first month in the market overall

33% uplift in commenced Quotes for Motor Insurance
12% uplift in additional Motor Insurance policies sold

Improved experience led to better customer journeys

14% uplift in traffic to the Motor insurance section from the Homepage
408% uplift in start quotes from the Motor Insurance category page

Improved navigation and footer led to a more accessible and transparent customer journey into the sales funnel

170% increase in clicks of the ‘Get a Quote’ CTA overall
192% uplift in clicks of the ‘Get a Quote’ CTA from the improved Footer alone

My thoughts

I enjoyed working on this short timeline and collaborating with the Creative Director. I was pleased that the final implementation mirrored my initial deliverables and provided quick results.