Lifestyle Brands is one of Australia's leading home decor marketers, a family-owned business based in Melbourne. I worked directly with the business owner and marketing team to design a new website for the Habitat101 brand.
The project was split into 5 phases to provide deliverables.
Mood boards with marketing to agree on the visual direction
Information Architecture
Provided high-fidelity wireframes to show the new site layouts
Provided high-fidelity wireframes
I worked closely with the Lifestyle team, to design a new website that heroes their products.
I enjoyed working directly with the business owner. It was a family business, and I worked closely with the owner’s daughter, the marketing team’s head. This project was a good learning experience for me, as I was required to provide a proposal that included costing, timeline, delivery, plus also management of the project.