Jetstar Airline teamed up with Isobar to redesign and rebuild its website, embracing a Minimum Viable Product (MVP) strategy and introducing the Agile process.
I reviewed Jetstar's current colours and typography sizes and then presented accessibility requirements to the Jetstar brand team in a straightforward presentation. This ensured they understood brand usage throughout the website process.
Jetstar was working to improve the usability of the site. Aiming for Content Accessibility Guidelines (WCAG) 2.0 Level AA
The MVP Jetstar website was the priority, and the Australian website would be the first launch. We had to think upfront about future enhancements. An example was the differences in text lengths, currencies, and other promotion needs. To keep track, we added cards to the backlog to addressed those issues.
In my design sprint, I delivered concepts focusing primarily on Home, Navigation, Flight Sales, and Flight Search.
I collaborated with the front-end developers to deliver basic styles and setups. After a thorough discussion, we agreed to configure and update the website as it evolves.
Due to the fast pace of a two-week sprint, we pivoted our work style and adopted a new workflow for working with a large developer team.
Working closely with Jetstar’s content team, I recognised their challenge in rewriting and setting up new pages within the new Sitecore CMS. With the backend developers, we developed solutions to speed up the process.
Having prepared for the next designer, I shifted away from that project. In March 2016, they released new features, starting with the home page and search flight selections.
The team expanded to include multiple UI and UX designers. Over the following years, they improved and enhanced the Jetstar experience, achieving outstanding results.
I enjoyed working closely with the team. It was fast-paced and a bit stressful, but we supported each other. My favourite part was the retrospective, where we celebrated what went well and identified areas for improvement. And we did continue to make improvements.
Reflecting on the design process, I felt it didn’t go as smoothly as I'd hoped. Jumping into the team without being part of the planning and ideation phase didn’t sit well with me, as I think it’s an essential part that all the team should be involved in.